Paid Media Strategist - Remote

Core Requirements

• Sharp attention to detail: Highly analytical and detail oriented, able to identify trends as they’re unfolding and spot a needle in a haystack at a glance.
• Problem solver: When performance looks off, you aren’t satisfied with surface level answers. You want to know the “why” behind it and will dig into the data to find the insights you need to satisfy your curiosity.
• Highly experienced in Google Ads: 3-5 years of hands-on experience directly managing search, Pmax, LSA, and demand gen campaigns while successfully reaching pre-defined performance targets (CPL & CAC).
• Comfortable working at scale: Successfully managed 30+ accounts while achieving campaign / growth goals. Agency and/or multi-unit experience is preferred.
• Subject matter expert: Deep understanding of metrics like avg CPC, CTR, CVR, CPA, and the levers you need to pull to impact CPL, CAC, and ROAS.
• Multi-channel specialist: You also have hands-on experience with additional paid channels like Microsoft Ads and Meta Ads, and are comfortable leading performance management across channels.