Demand Generation Specialist

Core Requirements

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of experience in demand generation, digital marketing, or performance marketing roles.
• Hands-on experience with paid media (Google Ads, PPC, display) and paid LinkedIn campaigns.
• Familiarity with ABM concepts, tools, and execution.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with marketing automation and CRM tools (e.g., Eloqua, Microsoft Dynamics or similar).
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• B2B experience preferred; experience in financial services, insurance, or risk-related industries is a plus.